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Meet Laurie

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Laurie Reed
Senior Director of Human Factors

Laurie has over 20 years of experience working as a human factors consultant across many verticals, with over 15 years focused specifically on medical devices, life sciences and healthcare products. Laurie has developed human factors standard operating procedures in compliance with IEC 62366-1 and in line with FDA’s human factors guidance, and has supported a wide variety of OEMs in complying with these standards. Laurie leads and oversees user research and usability testing efforts across the generative, formative, and summative phases of product development.


She has an extensive background in conducting user studies and a constant desire to understand human behavior and advocate for users. Laurie holds a B.A. in Engineering Psychology from Tufts University, serves on the Tufts Human Factors Advisory Panel, and has authored numerous human factors publications over the course of her career.    


Based in New Hampshire, Laurie likes to travel, wakeboard, snowboard, do yoga, play word games, and go boating.

Areas of Expertise
  • Medical device HF regulatory compliance

  • User research design

  • Study moderation

  • Heuristic review

  • Data analysis and analytical writing

  • Training clients on HF methods

“A user interface is like a joke. If you have to explain it, it’s not that good”

~ Martin LeBlanc

Publications & Presentations

Judging a Book by its Cover: Assessing Sterile Barrier Packaging Systems

Reed, L. and Hemmelmann, J. (2024)

Presentation to the 13th Annual International Symposium on Human Factors and Ergonomics in Healthcare 

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Don't Underestimate the Value of Task Analysis

Reed, L. (2022)

Presentation to the 10th Annual International Symposium on Human Factors and Ergonomics in Healthcare 

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On Your Best Behavior: Applying the Science of Behavior Change to Medical Device Design 

Reed, L. and MacNamee, K. (2020) 

Presentation to the 8th Annual International Symposium on Human Factors and Ergonomics in Healthcare 

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An Exploration of Innovations in Patient Compliance and Adherence

Reed, L. and Gunther, L. (2019) 

Presentation as part of a Business Review Webinar.  

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Tracking the User Over Time: How to Effectively Design for a Longitudinal Study and Best Practices for Observing in the Operating Room

Reed, L. and Berry, K. (2018)

Presentation to the 7th Annual International Symposium on Human Factors and Ergonomics in Healthcare 

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Understanding the Central Sterile Use Environment and Reprocessing Challenges 

Reed, L. and Kwinn, C. (2015)

Presentation to the 4th Annual International Symposium on Human Factors and Ergonomics in Healthcare 

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Medical Device Reprocessing Challenges

Reed, L. and Kwinn, C. (2015) 

MassMedic Webinar presentation

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Medical Simulation Centers: Selection and Tips from the Field 

Reed, L. and Pellegrino, L. (2013)

Presentation to the 2nd Annual International Symposium on Human Factors and Ergonomics in Healthcare 

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The Rise of Mobile Health and the Importance of Human Factors

Reed, L. (2012)

Article written for MEDdesign's Blog. 

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