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Meet Laurie

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Laurie Reed
Senior Director of Human Factors

Laurie has over 20 years of experience working as a human factors consultant across many verticals, with over 15 years focused specifically on medical devices, life sciences and healthcare products. Laurie has developed human factors standard operating procedures in compliance with IEC 62366-1 and in line with FDA’s human factors guidance, and has supported a wide variety of OEMs in complying with these standards. Laurie leads and oversees user research and usability testing efforts across the generative, formative, and summative phases of product development.


She has an extensive background in conducting user studies and a constant desire to understand human behavior and advocate for users. Laurie holds a B.A. in Engineering Psychology from Tufts University, serves on the Tufts Human Factors Advisory Panel, and has authored numerous human factors publications over the course of her career.    


Based in New Hampshire, Laurie likes to travel, wakeboard, snowboard, do yoga, play word games, and go boating.

Areas of Expertise
  • Medical device HF regulatory compliance

  • User research design

  • Study moderation

  • Heuristic review

  • Data analysis and analytical writing

  • Training clients on HF methods

“A user interface is like a joke. If you have to explain it, it’s not that good”

~ Martin LeBlanc
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