Laurie Reed

Senior Director of Human Factors

Laurie has over 20 years of experience working as a human factors consultant across many verticals, with over 10 years focused specifically on medical devices, life sciences and healthcare products. Laurie has developed human factors standard operating procedures in compliance with IEC 62366-1 and in line with FDA’s human factors guidance, and has supported a wide variety of OEMs in complying with these standards. Laurie leads and oversees user research and usability testing efforts across the generative, formative, and summative phases of product development. She has an extensive background in conducting user studies and a constant desire to understand and advocate for users. Laurie holds a BA in Engineering Psychology from Tufts University and has authored numerous human factors publications over the course of her career.