IMPROVING
PRODUCTS
ENHANCING
LIVES
THOUGHT LEADERSHIP
Three decades of contributions to the literature on human factors, usability, and user research. Topics include market research versus user research, moderating usability tests, conducting bilingual research, and conducting research in the OR. Links to full content when available.
RESEARCHER • ENGINEER
AUTHOR • SPEAKER
BETH LORING
My expertise is understanding users’ needs and helping companies develop the best possible user experiences. I believe there’s no excuse for bad design!
I'm a certified human factors professional with thirty years of experience in user research, product design, and usability engineering. I work in lots of different sectors including medical devices, consumer products, software, and web design. My passion has always been in the medical and healthcare space, where the stakes are highest and the pay-off the biggest.