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Loring Human Factors, LLC

9 Cornerstone Square

B400 #122

Westford, MA 01886

beth@loring-hf.com

(978) 799-9359

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© 2017 Loring Human Factors, LLC.

ABOUT

Beth Loring, MS CHFP

Founder and Principal

I’m passionate about understanding users’ needs and helping companies develop the best possible user experiences. I believe there’s no excuse for bad design! 

I'm a certified human factors professional with thirty years of experience in user research, product design, and usability engineering. I work in lots of different sectors including medical devices, consumer products, and software. My passion has always been in the medical and healthcare space, where the stakes are highest and the pay-off the biggest.

When I'm not enhancing lives, I'm usually out on the ocean off Cape Cod, on our sailboat or motor boat.


Areas of expertise:

 

  • User research

  • Contextual inquiry

  • Focus groups

  • Quantitative methods

  • Design requirements

  • User interface design (hardware and digital)

  • Ergonomics

  • Usability testing of all types

  • HF/UE process for medical devices

  • FDA and international standards for medical devices


Resume:

 

  • Radius Innovation & Development - Director of Research & Human Factors

  • Farm Product Development - VP of Research & Usability

  • Bentley University - Director of the Design & Usability Center (now User Experience Center)

  • American Institutes for Research - Principal Research Scientist

  • IDEO Product Development - Human Factors Team Lead, Boston Studio


Education:

 

  • MS, Engineering Design, Tufts University 

  • BS, Engineering Psychology, Tufts University


Publications: 


Please see the Publications page.

Carrie Leman

Senior Human Factors Consultant

I am a human-centered researcher who enjoys supporting various business needs using diverse research and design methodologies. My collegiate education is in Industrial Design; however, most of my professional career has been focused in user experience, human factors, and design research.

I strive to learn new methods and technologies and creatively apply them. I also appreciate classic methods and feel that the best insights come from using the appropriate methodology for the subject matter and objective.

Put me in a room with a mess of information and I will help you make sense of it!


Areas of expertise:

 

  • Ethnography

  • Design Research

  • Contextual inquiry

  • Data Visualization & Mapping

  • Design requirements

  • User interface design (hardware and digital)

  • Usability testing of all types

  • HF/UE process for medical devices

  • FDA and international standards for medical devices


Resume:

 

  • IRIS Strategic Design – Principal Design Strategist

  • Radius Innovation & Development – Manager of Research & Human Factors, Chicago Office

  • GfK – Senior Usability & Human Factors Specialist

  • Usercentric – UX Specialist

  • DePuy Orthopedics, a Johnson & Johnson Company (now DePuy Synthes) - Senior Design Specialist, Custom Surgical Instruments


Education:

 

  • BFA Industrial Design - University of Illinois, Urbana - Champaign 

Hannah Cutright

Senior Research Associate

I am a human factors specialist focused on developing and supporting research methods specific to every new project. Although I am new to the medical device industry, my familiarity with human-centered exploration combined with my ability to quickly and efficiently learn about a new product or workflow allows me to better understand the unique needs of each new project I work on.

 

My thesis research at the University of Chicago focused on understanding children’s reasoning about social and cultural norms and new relationships. At Colorado State University I used qualitative research methods to investigate patterns of aggression within cases of parental alienation.

 

My experience of designing, analyzing, and reporting both quantitative and qualitative data encourages me to utilize multimodal methods of research and determine what methods are most appropriate for the client.  


Areas of expertise:

 

  • Quantitative methods

  • Statistical data analysis

  • Research design

  • Data coding

  • Contextual inquiry


Education:

 

  • M.A., Social Sciences with a focus on Psychology, University of Chicago

  • B.S., Psychology and Sociology, Colorado State University