CONSUMER

Networked home appliances

SERVICES:

Exploratory Research

UI/UX Design

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Led a team to develop the UI identity for Samsung’s line of networked consumer products. Managed consumer research consisting of in-home interviews and focus groups in the US and Korea. Research report included user profiles, user needs, vision statements, and UI design recommendations. Hosted a two-week workshop with the Samsung team to develop the conceptual model and information architecture for the user interface. Culminated with a multimedia presentation for Samsung Electronics’ senior management in Seoul.

Client

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