Networked home appliances
Led a team to develop the UI identity for Samsung’s line of networked consumer products. Managed consumer research consisting of in-home interviews and focus groups in the US and Korea. Research report included user profiles, user needs, vision statements, and UI design recommendations. Hosted a two-week workshop with the Samsung team to develop the conceptual model and information architecture for the user interface. Culminated with a multimedia presentation for Samsung Electronics’ senior management in Seoul.