Cleaning products for pet owners
Client was a global manufacturer of cleaning products. We were tasked to develop a methodology to help them understand how pet owners behave in the context of their own homes without influence or bias from being asked specific research questions. We recruited pet owners and installed Nest cameras in high pet-traffic areas of their homes and recorded 4032 hours of footage over two weeks. With this immersive video ethnography approach, stakeholders walked away with raw video to use as a database for the design team, personas, workflows, and prioritized concepts for near, mid, and long-term product development.